Meet your advisor
Kelli Lucas
Licensed Life Insurance Advisor
Hello! I'm Kelli Lucas, a licensed life insurance advisor based in Orlando, Florida, with Selfless Financial under Family First Life. I help families put simple, affordable coverage in place — explained in plain language, with no pressure.
My focus is veterans, homeowners, and families planning ahead — whether that's protecting a mortgage, building tax-advantaged retirement income, or making sure final expenses never fall on the people you love.
45 minutes, by phone. I call you —
just have your questions ready.
My Mission
Simple: to help you understand your options and choose coverage that fits your family and your budget — so you have peace of mind and financial security, without the confusion or the sales pitch.
Mortgage Protection
If something happened to you, could your family keep the home? Mortgage protection is designed to pay off or cover the mortgage, so your loved ones can stay put instead of scrambling.
Veterans & Their Families
Service comes with benefits — but they don't always cover everything a family needs. I help veterans look at the full picture and fill the gaps with coverage that works alongside what they already have.
Final Expense
A smaller, straightforward policy that covers funeral and end-of-life costs, so those expenses are handled in advance — one less burden for your family at the hardest moment.
IUL & Tax-Advantaged Retirement Planning
An indexed universal life (IUL) policy protects your family and can build cash value tied to market indexes — without direct market losses — for supplemental, tax-advantaged retirement income down the road.
For IUL consultations, you get two of us: my mentor Tierre Browne of Selfless Financial and I will walk you through it together on Zoom, step by step. Book through me below — one hour on Zoom — and I'll coordinate Tierre in, so nothing gets lost between calendars.
What Sets Me Apart
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Guidance you can followOptions explained in plain language, at your pace — never rushed, never jargon-heavy.
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Tailored to youYour health, your budget, your family. Recommendations start with your situation, not a one-size-fits-all policy.
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Independent recommendationsAs an independent advisor, I can compare options across carriers instead of pushing a single company's product.
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Support beyond the saleQuestions after your policy is in place? I'm still your call — and we can review your coverage as life changes.
How It Works
- Book a free callPick a time that suits you on my calendar — it's a 45-minute phone call.
- We talk it throughYour family, your budget, what you already have, and what you actually need.
- You choose, no pressureI'll lay out your options clearly. You decide if and when to move forward.
Let's Protect What Matters
Whether you're a veteran, a new homeowner, or planning ahead for your family, I'd be glad to walk through your options with you.
— Kelli Lucas