Selfless Financial a Family First Life agency
Kelli Lucas

Meet your advisor

Kelli Lucas

Licensed Life Insurance Advisor

Hello! I'm Kelli Lucas, a licensed life insurance advisor based in Orlando, Florida, with Selfless Financial under Family First Life. I help families put simple, affordable coverage in place — explained in plain language, with no pressure.

My focus is veterans, homeowners, and families planning ahead — whether that's protecting a mortgage, building tax-advantaged retirement income, or making sure final expenses never fall on the people you love.

Veterans Mortgage Protection IUL Final Expense

45 minutes, by phone. I call you —
just have your questions ready.

My Mission

Simple: to help you understand your options and choose coverage that fits your family and your budget — so you have peace of mind and financial security, without the confusion or the sales pitch.

Mortgage Protection

If something happened to you, could your family keep the home? Mortgage protection is designed to pay off or cover the mortgage, so your loved ones can stay put instead of scrambling.

Veterans & Their Families

Service comes with benefits — but they don't always cover everything a family needs. I help veterans look at the full picture and fill the gaps with coverage that works alongside what they already have.

Final Expense

A smaller, straightforward policy that covers funeral and end-of-life costs, so those expenses are handled in advance — one less burden for your family at the hardest moment.

IUL & Tax-Advantaged Retirement Planning

An indexed universal life (IUL) policy protects your family and can build cash value tied to market indexes — without direct market losses — for supplemental, tax-advantaged retirement income down the road.

For IUL consultations, you get two of us: my mentor Tierre Browne of Selfless Financial and I will walk you through it together on Zoom, step by step. Book through me below — one hour on Zoom — and I'll coordinate Tierre in, so nothing gets lost between calendars.

Book an IUL Consultation

What Sets Me Apart

How It Works

  1. Book a free callPick a time that suits you on my calendar — it's a 45-minute phone call.
  2. We talk it throughYour family, your budget, what you already have, and what you actually need.
  3. You choose, no pressureI'll lay out your options clearly. You decide if and when to move forward.
Selfless Financial seal — tax free retirement planning

Let's Protect What Matters

Whether you're a veteran, a new homeowner, or planning ahead for your family, I'd be glad to walk through your options with you.

— Kelli Lucas

Text: (352) 695-5915 Orlando, Florida